Q&A: Erin Nelson, CMO, Dell

Erin Nelson was named CMO of Dell in January 2009. Prior to her promotion, she served as vp of marketing for Dell in Europe, the Middle East and Africa. Prior to joining Dell in 1999, Nelson worked in corporate strategy for Frito-Lay. She recently sat down with Adweek digital media editor Brian Morrissey to discuss the challenges the brand faces, what lessons it learned from Enfatico and how social media is playing a larger role for the company.

Adweek: What’s the big challenge for the Dell brand?
Nelson: The last few months have been about discussing a lot of our strengths.

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