A Complete Guide to Facebook’s Q3 2015 Financial Results

Proof that Facebook has fully transitioned to a mobile company: At the end of the third quarter of 2014, it had 1.35 billion total monthly active users. At the end of the third quarter of 2015, it had 1.385 billion mobile MAUs.

If you still need proof that Facebook has fully transitioned to a mobile company, consider this statistic: At the end of the third quarter of 2014, the social network had 1.35 billion total monthly active users. At the end of the third quarter of 2015, it had 1.385 billion mobile MAUs.

The company announced its third-quarter-2015 financial results after market close Wednesday, and its numbers were strong across the board.

Facebook now has 1.545 billion total MAUs, up from 1.49 billion at the end of the second quarter of 2015 and 1.35 billion at the same time last year. Other user figures included:

  • 1.385 billion mobile MAUs, up from 1.314 billion in the second quarter and 1.124 billion in the prior-year period.
  • 727 million mobile-only MAUs, up from 655 million last quarter and 456 million in the third quarter of 2014.
  • The social network cracked the 1 billion daily active user milestone, finishing the third quarter of 2015 with 1.007 billion, up from 968 million in the previous quarter and 864 million in the year-ago period.
  • Mobile DAUs at the end of the third quarter were 894 million, versus 844 million in the second quarter and 703 million at this time in 2014.

3Q2015MAU 3Q2015MobileMAU 3Q2015MobileOnlyMAU 3Q2015DAU 3Q2015MobileDAU

The company posted third-quarter-2015 revenue of $4.501 billion, up nearly 41 percent from $3.203 billion in the year-ago period. GAAP (generally accepted accounting principles) net income of $896 million, or $0.31 per share, was up 11.2 percent from the third-quarter-2014 figure of $806 million ($0.30).

Facebook said mobile now makes up 78 percent of its ad revenue, with total ad revenue up 45 percent year-over-year and mobile ad revenue of $3.4 billion up 73 percent.

3Q2015Revenue 3Q2015RevenueByUserGeography 3Q2015AdRevenueByUserGeography 3Q2015NetIncome

The social network also offered the following advertising highlights from the third quarter of 2015:

As for non-advertising-related stats from Facebook:

  • More than 925 million users are using groups every month.
  • There are more than 8 billion video views per day on Facebook, with more than 500 million users viewing videos on a daily basis.
  • Instagram topped the 400 million MAU mark, with more than 80 million photos shared per day.
  • WhatsApp is rapidly approaching the 1 billion MAU milestone, having topped 900 million during the third quarter.
  • Facebook’s Messenger apps now boast more than 700 million MAUs, with more than 9.5 billion photos sent via Messenger every month.
  • The Internet.org initiative to connect everyone in the world to the Web is now offering free basic Internet services in 29 countries, and it has resulted in more than 15 million new online users, including some 1 million in India.
  • On the virtual-reality side, the Oculus Rift headset is set to ship in early 2016, and Gear VR, the mobile product being developed with Samsung, will be ready for the holiday shopping season.


Facebook co-founder and CEO Mark Zuckerberg offered the following overview as part of his opening remarks during the company’s third-quarter earnings call Wednesday:

Now, let’s talk about how we’re working to develop our next generation of apps and services. For Instagram, this was a busy quarter. The community celebrated its five-year anniversary and reached a new milestone of 400 million monthly actives. More than 80 million photos are now shared on Instagram every day, and the pace of adoption among public figures, organizations and people around the world continues to grow really well. When President Barack Obama visited Alaska in September, he used Instagram to document his trip, and this is a great example of how Instagram is changing the way that people see the world.

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