Dialing up on mobile marketing would likely behoove Hispanic-targeting brands, according to a new study from PricewaterhouseCoopers.
PwC’s new “Mi Móvil: Hispanic Consumers Embrace Mobile Technology” report polled 500 Hispanic and 500 non-Hispanic consumers in the U.S. While the mobile habits between the two demographics match up across a variety of different activities, the report indicates that the Hispanic community is more likely to access coupons and banking services through mobile devices, giving marketers some additional insights into how to best target these smartphone-wielding consumers.
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