Put "-Ville" in a Mobile App Name, Risk Litigation From Zynga
Zynga, the social gaming giant that is famously trigger-happy with litigation, is getting defensive about names ending in “-Ville” on mobile platforms like iOS and Android.
Latman Interactive, a small developer behind a paid hidden object game called Quackville, said it received a noticed from Zynga, asking it to change the name of its game and rescind an application to trademark the name. Zynga declined to comment on this.
However, here’s an e-mail excerpt from a lawyer working on behalf of Zynga to the studio’s chief executive Richard Latman:
To summarize, Zynga is concerned that you have adopted a trademark that shares very close similarity to its popular game names CITYVILLE, FARMVILLE, FRONTIERVILLE, PETVILLE, FISHVILLE and YOVILLE.
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