Puma to Be First to Test Twitter's 'Flock to Unlock' Ad Program

Twitter is rolling out a new advertising program called Flock to Unlock, and has partnered with Puma for the launch.

Twitter teased the Flock to Unlock feature last month in their video about driving business sales. The idea is to “unlock” a deal only when a certain number of followers retweet a particular message.

As Mashable reports, Puma will be running a Flock to Unlock campaign as part of their global “Forever Faster” campaign. The unlockable content in this situation is a set of TV ads that Puma’s fans can watch two days ahead of their TV airing.

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