The Puerto Rico Tourism Company (PRTC) introduced its Winter/2012 U.S. marketing campaign last night at an event in Times Square. The weather was misty, but everyone walking around the Square was treated to wall-to-wall images of beaches, trees, and sunshine. The PRTC took over nine billboards to celebrate the campaign.
In addition to the billboards and the event, there will be a revamped website, Twitter feeds, apps, and multimedia on YouTube and Flickr for the campaign. Ogilvy PR is helping with promotions.
For more pics from last night’s event, click through.