Pudding and Impact Mobile Offer Text Ad Package
Pudding Media, a mobile advertising network, is teaming up with Impact Mobile to offer agencies and advertisers a self-service tool for buying contextual ads on SMS text messages, according to MediaPost. A lot of these deals have gone by lately, mainly to help consolidate the various aspects of mobile so that advertisers can work with one service on cell phones.
“Combining Pudding’s targeting capabilities with Impact’s Jumps mobile marketing platform, the new service promises to give advertisers access to a broad inventory of category-specific impressions as well as greater engagement with consumers.”
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