Publishing Companies Shifting Ad Sales Training
An article on FINS.com today discusses how ad sales teams at major publishing companies are being asked to focus more on digital sales. Teams at Hearst, Meredith, Condé Nast, and others, are becoming more integrated; they are no longer just highlighting print ad sales. With this change, the companies have had to retrain their teams.
Michael Clinton, Marketing and Publishing Director at Hearst, says that print ad sales will always be vital, but increasing knowledge of the digital realm is necessary:
A significantly dominant share of our revenue still comes from print advertising.
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