Publishers: Time Spent Up for iPad Mag Users

Early iPad data seem to be matching publishers’ hopes that the device replicates the magazine-reading experience.
 
The Apple device has only on the market two months and magazine downloads are small potatoes, so the data are far from conclusive.
 
But digital publishing platform Zinio estimates that people who download its clients‚ magazines on the iPad in addition to reading them on a PC are spending at least 80 minutes with each issue. Zinio publishes digital editions for magazines including Harper’s Bazaar and Car and Driver.