Some media outlets are having a difficult time with mobile notifications. Part of the problem is that—surprise!—readers likely treat the tiny alerts as the whole story even though they clearly aren’t.
“I would bet money that most users read most alerts to get general awareness of what’s going on in news, but open and tap on only a handful of them,” Sasha Koren, editor of the Guardian Mobile Innovation Lab, told CJR. “I have no data to back this up, but if true, it suggests that the alert may often be the sum total of what those users know about a topic.”
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