Publishers Like Teen Vogue and the Washington Post Share How They Plan to Conquer Digital in 2018
Experiential and short-form video will play a key role
The editors and publishers of some of the world’s most-read publications spoke to Adweek at our recent Elevate: Publishing event about what to expect from them in 2018.
Martin Clarke, editor and publisher of DailyMail.com; Elaine Welteroth, editor in chief of Teen Vogue; Jed Hartman, CRO of The Washington Post; Regina Buckley, svp of digital business development for Time Inc’s Lifestyle brands; and Sebastian Tomich, svp of advertising and innovation at T Brand Studio, talk about how they will use new digital tools to keep readers and marketers engaged.
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