Publishers Can Now Use Video Ads Through Google's AMP Pages

Creates another source of revenue

In its bid to make the mobile web faster—and more profitable—Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power.

At its annual I/O developer conference this week, Google unveiled several updates for its AMP (Accelerated Mobile Pages) Ads initiative, including the ability to add video ads, use less battery power and integrate more third-party measurement. Already, since first launching AMP early last year, more than 2 billion AMP pages have been created, according to Google, with an average load time of up to 5 seconds faster

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