Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement.
Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles. That limit had previously been every 350 words.
Agarwal added that publishers will be able to manually place ads or opt for automatic placement at every 250, 350 or 500 words, saying of the update:
As part of the Facebook Journalism Project, we’ve been in ongoing conversations with the news industry to better serve the needs of publishers and people engaged in news on Facebook.
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