Publicists vs Twitter: Is This A Battle They Can Win?
Publicists are big on creating and distributing press releases, but even the tightest social media press release is no match for a well-crafted 140 character tweet pushed out to the right people at the right time – and anyone can do it. Are publicists struggling to remain relevant as clients become more Twitter savvy?
We started thinking about this question after reading a piece asking if Twitter was killing the publicist. That writer concluded that Twitter is not going to kill publicists, and in fact, that “publicists are finding creative ways to acclimate such sites [like Twitter] into PR campaigns.”
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