Publicis Combines Worldwide PR Under MS&L Banner
Publicis has been hinting at making moves in the PR sector for some time, and late yesterday, they did. The agency’s PR holdings – including MS&L Worldwide, Publicis Consultants Worldwide, PublicisLive, Publicis Meetings, Emotion, Freud, and Kekst & Co – will be combined under MS&L and given the name MS&L Group.
The “global entity” will be run by Olivier Fleurot, previously chief executive of the PR and events division at Publicis and now CEO of MS&L Group.
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