Public Relations and Mother’s Day

It’s Mother’s Day on Sunday, but you already know that. We know that you know because you, like us, realize how important moms are to everything that is good in life.

In fact, Mother’s Day is so respected by our society that it’s one of the few holidays we haven’t savagely and unconscionably pimped out like a Las Vegas billboard. Do brands capitalize on Mother’s Day and leverage their marketing assets? Of course they do, and who can blame them.