Will the Public Tire of Apple's Endless Product Rollout?
Here we go again. Apple launches yet another highly-anticipated product amid a media whirlwind/ hype machine set to whip up the public like a bowl of meringue. And it works. Every time.
This time, as we’re sure you know, it’s the iPad Mini, released this week to combat the Friday debut of Microsoft’s Surface tablet and its brand-new Windows 8 operating system.
OK, even the most committed technophile reaches a saturation point. Nothing in life can be completely new and revolutionary and hype-worthy all the time, and while Apple’s success is well-deserved, we can’t help but wonder just when the working public will tire of these $500 “upgrades.”
As PR professionals, however, we do know that whenever super-CEO Tim Cook feels the need to apologize for poor decisions like omitting Google Maps from the iPhone 5 and creating a terrible app to replace it, the public takes notice.
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