Meet the Storytelling Platform Behind USA's 'Psych: The S#cial Sector'

Fans who followed USA's "Psych: The S#cial Sector" to its conclusion probably know whodunit, but they might not know who made the video storytelling platform that they used to help solve the mystery. Meet Tracy Evans, co-creator and COO of Theatrics.

Fans who followed USA’s “Psych: The S#cial Sector” to its conclusion probably know whodunit, but they might not know who made the video storytelling platform that they used to help solve the mystery.  Meet Tracy Evans, co-creator and COO of Theatrics.

USA discovered Theatrics through its previous project, “Beckinfield,” an interactive sci-fi web series that launched in November 2010. At the time, said Evans, the network execs already had other plans for “Psych,” but the platform won them over with its potential to involve the viewers in the story.

Over the course of eight weeks, fans followed detectives Shawn and Gus (played by James Roday and Dulé Hill) as they solved the case of a reality series in which the contestants were turning up dead.

Using

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in