Can’t you tell that they’re joking? Look at the clocks!
As everyone in the agency world knows, clients often make the process of announcing an account win far more difficult than it has to be.
Not only have we spoken to PR contacts who confirm this fact, but we’ve dealt with it directly when breaking news on our sister site AgencySpy before the client in question wanted the information to be public knowledge.
Trust us, you should have heard the phone calls.
One particular ad agency made light of that undeniable fact this week in “announcing” its new partnership with shoe brand Vans: as noted in Adweek, Catch New York played on an industry trope by telling the world that it may have won the Vans business for a creative project. Or not. Allegedly.
Tell us if this line sounds familiar:
‘”We can neither confirm nor deny that Vans has retained Catch New York,’ said an unnamed spokesperson who may or may not have any information about anything.”
Of course, the “release” was a fun way of announcing that the agency had won a creative project (which is really not big news) while earning a bit more attention from the trade press in the process. It was a stunt.
One of the leading press release distribution services, however, was not amused. Here’s the email that someone we’ll call “The Catch PR Guy” received in response to his submission:
“Our editors have determined that some changes will need to be made to your press release in order to effectively distribute it on PRWeb. Your press release has been placed on editorial hold status in order to allow you to make the required reviews and edits.
Our editors have made the following notes regarding your editorial hold:
PRWeb does not distribute parodies, satires or imaginary things/events postulated for the sake of argument or explanation.
Either this deal is happening or not. This release is coming from the company. Nothing should be alleged.”
You know what? We get it. But could the fact that the client was OK with this release possibly be any clearer?
Look at those guys!