L to R: Colleen Fitzwater (ACS), Rebecca Andersen (PRSA’s National Capital Chapter), Bill Murray (PRSA National), Joe Cohen (PRSA, MWW), Jeff Ghannam (NCC) and Sabrina Kidwai (NCC)
The Public Relations Society of America just announced that the American Cancer Society will be its philanthropic partner for the 2014 International Conference to be held next October 11-14 in Washington, D.C.
As you can see from the pic above, the event’s theme will be “Leading the Way: A Fearless Future for PR”, with heavy emphasis on using the power of influence to “enact positive change.”
Joe Cohen, MWW Group SVP and PRSA National Chair-Elect, explained why the ACS pairs so well with that theme in an official statement:
There’s no organization that embodies leadership and the ability to enact positive change more than the American Cancer Society. For 100 years, the Society has worked relentlessly to save lives and create a world with less cancer and more birthdays.
The Society also stands as a shining example of a company that is a leader in the communications field…[the ACS] “gets” strategic communications.
Timed appropriately to National Breast Cancer Awareness Month, next year’s conference will include a number of elements and programs that will empower attendees to enact positive change while they’re physically on-site at Conference.
Wait, you don’t do that already? Get on it!