PRs Talk About Their Trips to SXSW

The interactive portion of SXSW is coming to a close today (the music portion starts today and SXSW Film runs through the 17th). Many across the PR industry made the pilgrimage to Austin — our Tweetdeck was filled with check-ins from Austin Bergstrom late last week — and took some time to report on what they were seeing and hearing.

We got the following from Andy Morris, founding partner at The Morris + King Company, sent via iPhone, of course:

At SXSW, it’s not about Plan A, it’s about Plan B and Plan C…

Only the rookies focus on Plan A; it’s the pros who know that even the best laid plans go awry and, inevitably, at SXSW they do (sometimes quite spectacularly). 

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