Protecting Your Brand By Shutting Down All Possible Outcry
An interesting story about the web from Sustainable Is Good about the sugar substitute, Splenda, buying up hundreds upon hundreds of domain names that might potentially lead to negatives about the company. Things like SplendaKills.com or VicitimsofSplenda.com. Beyond just the initial fun of that, the story goes into that “Wow, how times have changed” terrain. And they really get in depth with this marketing strategy. It’s all very interesting. Here’s some:
Judging by the domain names Johnson & Johnson and Tate & Lyle own it’s very clear they are concerned about people targeting Splenda itself, or its main ingredient sucralose.
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