Promoted Tweet Directs to a Facebook Page: Smart or Silly Marketing Move?
This is, perhaps, a sign that some usages of social media are a bit superfluous: purchasing a Promoted Tweet on Twitter, only to direct users to a Facebook page.
Ben Foster wrote a short piece yesterday, pointing out that Nicorette’s Promoted Trend “#QuittingSucks” included a tweet from the company that led users to a Facebook page.
Nicorette posted the following status yesterday:
The company had several other tweets promoting their Facebook page as well throughout the campaign.
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