Three Benefits of Programmatic Buying for Mobile

Over the summer, self-proclaimed media curmudgeon Charles Warner wrote a eulogy of sorts for the publishing industry, dated for July 2020. Albeit creative, the post was a dramatic spin on the issue that currently has CMOs in a state of sustained concern: programmatic buying.

The more likely press release distributed in 2020 on the topic is about the mutually beneficial results that publishers and buyers have found due to the efficiency and accuracy of the technology behind programmatic buying.

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