Product (dis)integration: Actors oddly silent
Jon Bing‘s “Hard Sell” column today does a fine job of pointing out how contentious an issue product integration has become for Hollywood’s writers.
Viz,
“Thanks to an endorsement deal with Kraft Foods, flattering references to Oreos were threaded into at least five different storylines across two installments of “7th Heaven.” In one episode, there was a lengthy debate about whether Oreos should be dunked in milk, licked or twisted apart; and one character proposed to another by concealing an engagement ring in the cookie’s sticky, white frosting.
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