Well, this looks like a first.
Kevin Jonas, a member of pop group Jonas Brothers, and his wife, Danielle Jonas, evidently signed a deal with Dreft to let it introduce their baby girl to the world on Twitter. Alena Rose Jonas was born yesterday, and the Procter & Gamble washing detergent tweeted out a photo from the delivery room with the hashtag #BabyJonas.
Adweek is awaiting details from Cincinnati-based P&G about the arrangement.
Meanwhile, the pop singer was live-Instagramming the birth. Check out the social media examples below.
— Dreft (@Dreft) February 2, 2014
— Dreft (@Dreft) February 3, 2014