Pro Soccer Teams Trade In Names For Twitter Handles On Their Jerseys
Social networking and sports seem to be involved in a love-hate relationship, with some athletes finding themselves caught in Twitter snafus while some teams have been banned from tweeting altogether. But one football club—Mexico’s Jaguares—is fully embracing Twitter. This month they’ve done away with their traditional jerseys, replacing their names with their Twitter handles!
Social networking and sports seem to be involved in a love-hate relationship, with some athletes finding themselves caught in Twitter snafus while some teams have been banned from tweeting altogether. But one football club—Mexico’s Jaguares—is fully embracing Twitter. This month they’ve done away with their traditional jerseys, replacing their names with their Twitter handles!
According to Simply Zesty, the Twitter club’s Twitter handle appears on the front of the jerseys and, on the back, the personal handle of the payer plus the Twitter account of sponsor Cerveza Sol.
But will this stunt get the players, the team and Cerveza Sol more sponsors? It just might, if precedents have anything to say about it.
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