PRNewser Holiday Gift Guide: Whisper the "Dirty Little Secrets of Buzz"

When we heard from David Seaman the first time, it wasn’t in the form of a cattle-call pitch with generic bullet points. He sent a link to his own site, with a look at a dubious piece of direct mail from a major bank. There was no explanation. The coy tip piqued my curiosity enough to back out of the URL and find the main page for the “Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself” (Sourcebooks,