Priya Ganapati Joins Quartz

WSJ vet started today as site's first platform editor and director of platform products.

PriyaGanapatiTwitterPicThis morning, Quartz executive editor Zach Seward shared some exciting news with the troops. Former Wired and Wall Street Journal reporter Praya Ganapati has joined the company’s ranks. From his memo:

Hi, all.

Priya starts today in New York as our first platform editor and director of platform products. Platform you might ask?

That refers to our existing and future products beyond qz.com, like the Quartz Daily Brief, Quartz on Flipboard, possible Quartz mobile apps, etc. Priya will be focused on the editorial strategy, product development, partnerships, and analytics related to those endeavors.

She is well suited for the role, having worked on both the editorial and product sides of the news industry. One strategic advantage of Quartz — and I think a big reason Priya has chosen to join us — is that we don’t make much of a distinction between editorial and product. We need to do both really well in concert with each other.

Priya comes to us from the Wall Street Journal, where she was one of the first editors in the newsroom dedicated specifically to mobile products and then became the product manager overseeing mobile. Before the Journal, she was a reporter at Wired, The Street and other publications.

After starting her media career in India with CNET and Rediff, Ganapati earned a Master’s in journalism from Columbia University in 2004-2005.