Privacy concerns with Atlas? Don't believe the hype

Facebook’s recent re-launch of Atlas unearths an intriguing privacy concern. Should consumer data collected under the premise of social networking be shared with third party publishers, potentially exposing it to any advertiser?

Facebook consumes only 18 percent of its users in app time; 40 percent is of users’ time is spent on games and entertainment apps, which own a fraction of the user data that Facebook does. This wealth of data that Facebook owns harbors a huge blue ocean of opportunity for app developers and advertisers alike – making the employment of Atlas an ROI gold mine.

Through Atlas, the social media giant is planning to integrate its two primary sources of user data: mobile and desktop.