A few of my friends rage over how much time is consumed in repairing or trying to stop viruses on Facebook. So, when I hear about platforms that lock social networking sites, I want to know more.
Privachi just arrived on the market. The platform provides a service where user’s information is locked in such a way that only the user and their friends can unlock it.
Truthly, Privachi scatters users’ information online like pieces of a jigsaw puzzle, so that no online service, not even Privachi, knows everything about the user.
“We wanted to build a social networking site the way it should be, respectful of users’ privacy.”, says Bharath Beedu, co-founder of Privachi. “Facebook and its application ecosystem generate revenue by collecting and analyzing users’ information in ways that most users are unaware of, or have little control over. On Privachi, users are in complete control of their information.”
Traditionally, protecting a user’s data has meant securely transporting the user’s information from the browser to the server. Once the information gets to the server, the server can access and analyze user information. On Privachi, a user’s information is “locked” by the browser in such a way that servers cannot access or analyze the information.
Over time, status updates, messages, likes, fan pages, and check-in’s are collected by social networks and used to profile users’ behavior. This practice not only has serious privacy protection implications, but also provides revenue streams for services that utilize on-demand servers for mining and capitalizing on user data. With Privachi, users will have control over their information, putting them in a position to participate in these revenue streams. Not only will the user’s information be secured, but their time will used on more productive issues not viruses.