Print Readership Holds Steady

Despite ongoing paid circulation challenges, readership of newspapers and magazines held steady this fall versus a year ago, according to GfK MRI’s twice-annual audience survey. Figures refer to print readership only.
 
With interest in health and cooking on the rise, food and health magazines were big growth areas. Those included Fitness, up 23 percent; Everyday Food, up 15 percent; and Self, up 14 percent.
 
Those gains were offset partly by declines at others, including magazines that have cut their paid circulation.