Print Magazines Seek Life Online Via Netflix-Inspired App
The well-documented rise of digital technology has not only changed the ways human beings consume information, but also changed how much they expect to pay for it: nothing.
Print media’s high hope is to transition its wares online, and to reinvent its outreach strategies so that consumers come back to the subscription magazine paradigm. Venerable competitors Time Inc., Condé Nast, Hearst, Meredith, and News Corp. joined forces in 2009 to form the joint venture Next Issue Media.
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