Far from Bel Air Circuit, San Diego Couple Living It Up - Robert Evans Style

Get ready to hear more about Prima Cinema Inc. in the coming months. Per an article in the LA Times by Daniel Miller, the company’s product costs around $35,000 plus another $500-600 per stream, plugs into expensive home-theater set-ups and allows the lucky homeowners to access select first-run Hollywood titles the same weekend the movies arrive in theaters.

From Miller’s article:

The Schultzes are not members of the exclusive “Bel-Air circuit”… Instead, these Rancho Santa Fe film fans, who also own a West Hollywood condominium they bought from actor Matthew Perry, are willing to pay a premium to screen movies as the Hollywood moguls do.

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