Pricing Virtual Goods in Social Networks

Virtual goods have become an important part of gaming business models across platforms. With the rise of “social games,” game developers on social networks are taking a page out of games industry’s book and  using virtual goods instead of or to supplement advertising revenue.

Sean Ryan, CEO of Meez explains how virtual goods work as a source of revenue. “In a well run MMO or virtual world, most sites see $1 a month in virtual goods/services from their active/repeat users (ignore the ones who never come back). 

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