A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.
Once stories are packed, they can be published under tabs on brands’ Facebook pages, as well as on any website, mobile application, or tablet app.
Calls to action can be included with stories, such as:
- Shop online
- Find closest store
- Touch to call
- Download app
- Buy tickets
- Book a flight
In turn, when users act on those calls to action, sponsored stories can be created on Facebook.
Readers: Does Prezma for Advertisers sound like a viable marketing tool?