Press Release Wire Services: Should You Pay to Play?

This is a guest post by Curtis Sparrer, principal at Bospar.

This is a guest post by Curtis Sparrer, principal at Bospar.

Most public relations teams would consider it a huge media win if the New York Times published their press release, unedited, as part of its regular news coverage.

That’s everyone except for the inventor of the press release, Ivy Lee.

Lee invented the release out of a horrific necessity: on Oct. 28, 1906, more than 50 people died in a train wreck on the Pennsylvania Railroad in Atlantic City, N.J.

Lee

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