Press (Mostly) Not Impressed With Apple iPhone 4 Press Conference

Apple held their much anticipated press conference to address iPhone 4 antenna issues this past Friday, which featured Steve Jobs himself.

PR consultant and author Shel Holtz called the press conference, “a lesson in how not to handle a crisis.”

5WPR CEO Ronn Torossian was not impressed with how the company has handled things overall, but said that the Apple brand is in a much better position than others, when it comes to weathering a crisis.

Jobs made a few moves that many in the media and PR world are questioning.