After being sworn in as the 45th president of the United States today, Donald J. Trump's social team is already at work setting up his social profiles and accounts.
Meanwhile, the Obama administration has taken a number of steps to preserve the White House's past eight years of social activity, including a Twitter bot and archives. After Trump was sworn in today, Obama's POTUS account changed from @POTUS to @POTUS44.
Here are five changes made to Trump's social accounts today, with more likely to come.
1. Presidential snaps
Trump may be known primarily for his Twitter account, but now he's on Snapchat, too.
Similar to his Instagram account name, Trump's Snapchat account is under "realdonaldtrump" and was used to take a couple of videos and photos this morning before the inauguration.
During the campaign, his team also bought a national geofilter ad on the mobile app for Election Day.
2. Multiple Twitter accounts
Within a few hours of being set up, Trump's @POTUS account accumulated 7.2 million followers, but he's also still using his personal account.
The first post sent from @POTUS was an image with a link to the full transcript of his inauguration speech that was posted to Facebook.
— President Trump (@POTUS) January 20, 2017
Meanwhile, he sent out a handful of tweets using language from his speech on his personal account, which has 20.7 million followers.
3. New background images
Earlier today, the @POTUS account was wiped clean and the name was changed from President Obama to President Trump. After initially uploading a picture from Barack Obama's 2009 inauguration as his backdrop on Twitter, the account's background image has now been changed to an image that appears to show Trump standing in The White House's Red Room.
4. Facebook speeches
On Facebook, Trump has 17.9 million followers, and he published two posts to the account today—the aforementioned transcript of his speech and a shorter post with this copy, "To Americans: You will never be ignored again. Your voice, your hopes and your dreams will define our American destiny. Your courage and goodness and love will forever guide us along the way."
5. Instagram pictures
The White House's Instagram account has switched hands from Obama to Trump's administration. All of the posts created under Obama have been moved to a separate account.
Here are the first two photos posted to the new White House account: