President Obama Shifts Climate Change Messaging to Personal Health
He wants the message to hit home.
In a really clever messaging twist, President Obama is taking word out to Americans that climate change isn’t just about polar bears and Arctic ice. The impact of climate change will be felt on your personal health.
Obama’s pitch began earlier this week, with a presentation at Howard University on Tuesday. He’s also been making the rounds of broadcast news programs, using personal anecdotes to bring his point home. When she was four years old, the Obamas had to take daughter Malia to the emergency room because her asthma caused her problems breathing.
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