Will 2012 Be a Big Year for PR at the Cannes Lions?

The 2011 Cannes Lions wrapped up this weekend and it looks like the PR industry has a lot of work to do to improve its showing in the years to come.

Israel Mirsky, Porter Novelli‘s EVP of emerging media and technology, told us previously that he thought the PR firms are still learning how to present themselves at these awards. Others share that opinion.

“For the third straight year in a row, the PR industry is still failing to represent itself as strongly as it should in its own category,” Renee Wilson, president of the northeast region for MSLGroup told Ad