Pregnancy Test Creator e.p.t. Celebrates a Different Kind of 'Labor' Day
e.p.t, creator of the home pregnancy test, is putting a baby-centric spin on the upcoming holiday by taking advantage of the dual meaning of the word “labor” with their #MyLaborDay contest.
The promotion, geared toward celebrating women engaged in the ultimate labor of love, is Twitter-based. By tweeting the announcement of their families’ new additions (and a photo) @ept with the hashtag #MyLaborDay, new moms will be automatically entered to win one of five $500 “push presents.”
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