With all the ‘Miley twerking’ and Syria issues evolving, you may not have heard that Twitter has hired the former Ticketmaster CEO to be its head of commerce. Why care? If you were Twitter’s co-founder, Jack Dorsey, you’d care. Here’s why:
The man in question, Nathan Hubbard, was hesitant to give up details on his new position. Although, he did speculate “I’m not saying Twitter will become a payment processing site” – but he didn’t say that it WOULDN’T! Are you feeling a sale pitch coming on? Yeah, me too.
What can this mean for the future of Twitter? Let’s ponder that for a moment, shall we? Hubbard has been accustomed to pushing sales for the last three years. Why would he take a position that did not allow him to use his skills? Exactly. He wouldn’t. Now imagine being able to purchase directly from a tweet. Enticing, isn’t it?
But back to Jack Dorsey – who is also the Square CEO. Square is a device add-on for mobile users to process payments – and although competition from Twitter may not pull Dorsey down, they may land a kick somewhere sensitive.
And what about “simplicity?” Twitter supposedly strives to keep things simple. But it’s getting pretty overwhelming. Twitter has added Vine (which has proved to be a sweet move) and #music (which is just a waste of Internet space).
Are we traveling toward a future of buying toilet paper and glass cleaner via a bathroom mirror tweeted image? Let’s hope not.
And let’s hope Dorsey – and Square – can maintain if Twitter comes a-calling.