PR Win: Joey Skaggs Earns Coverage for 'April Fools' Day Parade'
File under "impossibly ridiculous stories."
Could there be a more perfect topic on a day like today than a PR veteran winning coverage for a non-existent client?
Joey Skaggs (homepage here), who has all but mastered the art of the crazy stunt, took the practice to new extremes this week by convincing New York-based Chinese TV station Sinovision to cover his fake “April Fools’ Day Parade.”
Here’s the segment:
This is all ridiculous enough on its own, but you really need to see the press release, which claims that the parade would star Grand Marshall/Mayor Bill de Blasio wearing an “I Can’t Breathe” t-shirt.
The
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