PR vs. Advertising: Still the Same Competition?
Forbes just published a piece discussing, in some detail, “the real difference between PR and advertising.”
This realness in difference begins with an old saying: “Advertising is what you pay for, publicity is what you pray for.” Or, boiled down even further, advertising is paid media, public relations is earned media.
A simple maxim from a simpler time. But does it hold up today?
Author Robert Wynne believes that it does. Not only is PR still different from advertising — it’s still better.
“With
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