PR Vet to Run Communications at Vox Media

Vox Media

The “media professionals crossing over into PR” trend doesn’t always hold true: today we learned that industry veteran Fay Sliger has joined Vox Media as its communications director.

Prior to joining Vox, Sliger served as VP at New York firm High10 Media, which represents various publishing brands like The Hollywood Reporter and Billboard (both of which were coincidentally acquired by Mediabistro’s new parent company, Prometheus Global Media).

Sliger isn’t new to media by any means, though: High10 hired her straight from VICE, where she handled media relations and corporate comms and directed promo for several campaigns that VICE’s in-house creative team developed for clients. Before landing that gig, Sliger was a senior account director at Sunshine Sachs.

Quotes and tips on pitching after the jump.

First, the word from Vox on the hire:

“Fay is a talented comms strategist and a killer with a decade of success supporting rapidly expanding media companies like ours. We’re excited to have her join the Vox Media fold!”

SligerThat’s Sliger to the left. You probably already knew that the Vox media family doesn’t just include Ezra Klein’s wonky Vox site: the company counts fashion blog Racked, restaurant news site Eater (one of our personal favorites), The Verge, real estate resource Curbed and SB Nation among its properties — hence the image atop this post.

Now, for some tips on the pitching front: while BuzzFeed prefers that PRs contact its writers directly, Vox is less specific: the company’s global VP of marketing and partnerships tells us that reps looking to score mentions for clients should use the tip lines like tips@eater.com, tips@racked.com, et cetera. These lines go “directly to [Vox] editors, who will vet and assign stories if they make sense.” (You should still count those editors as contacts. But you knew that.)

Looking at this move from a distance, we note that several top “new media” brands have recently made similar changes. This news follows the promotion of BuzzFeed PR head Ashley McCollum to a chief of staff position and, on the other side of the equation, the hiring of AdAge tech reporter Cotton Delo by San Francisco’s DKC PR.

So the line between media and media relations grows blurrier…