PR Stunts: Fake Study Links Fox News to Low IQs
It was a headline destined to simultaneously inspire a dozen highfalutin op-eds and a million bitchy comments: Fox News Viewers Are the Dumbest. One problem, though: it was what we in the media world call “a bunch of BS.”
Here’s the funny thing: the “story” wasn’t some sort of stunt pulled by MSNBC or another one of Fox’s many ideological opponents in the so-called “lamestream media.”
No, this little bit of fakery came from the inside—its source, according to a Huffington Post follow-up, appears to be a longtime “PR guru” and dedicated Republican who wants his party of choice to loosen its ties to the Fox News brand in the interest of its future electoral fortunes.
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