PR Stunts: Dove 'Restores' Photoshopped Models

It’s been nearly ten years since Dove introduced “Real Beauty“, one of the 2000’s best rebranding campaigns. Its focus on “real-looking” models helped distinguish Dove in the crowded beauty category–and the company’s Canadian division just used a crafty PR stunt to try and extend that winning streak.

First Dove posted a download on Reddit that supposedly offered users a free tool to help retouch photographs by “enhanc[ing] skin tone” and “hiding all the imperfections”–in other words, all the things that Dove’s campaign opposed.

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