PR Pro: Thinking Of Going Solo? Read These Tips

Charles Lauller, who works for a website building company and therefore has a reason to say PR pros should have good websites, nonetheless writes about the three things any PR pro should do before and during striking out on her own.

First off (we’re going out of order here): “Play Monopoly.” Own as much digital real estate as possible, and that includes, of course, yourname.com. But make sure (and this is the conflict of interest part we suppose) that website has some engaging content on it.