PR, Perfected Feature Revisits the 'Traditional vs. Digital' Question

Nowadays, a media outreach program will undoubtedly include pitching to traditional media outlets as well as blogs and other digital media. In the latest feature “PR, Perfected: Which to Pitch: Traditional vs. New Media,” mediabistro.com takes a look at how to determine which outlets are better for your campaign.

“The bottom line here is that in the past few years we’ve seen a new media landscape erected, and we’d only be fooling ourselves to say that its metamorphosis will ever fully cease,” the article says.

The