Nowadays, a media outreach program will undoubtedly include pitching to traditional media outlets as well as blogs and other digital media. In the latest feature “PR, Perfected: Which to Pitch: Traditional vs. New Media,” mediabistro.com takes a look at how to determine which outlets are better for your campaign.
“The bottom line here is that in the past few years we’ve seen a new media landscape erected, and we’d only be fooling ourselves to say that its metamorphosis will ever fully cease,” the article says.
The feature presents five questions that you should ask to determine which strategy is best for you. Click here to read more. [sub req’d]